#OURSTORYISONE

PURPOSE

The campaign told the stories of women in Iran, highlighting the injustices they have been facing for over 40 years. It aimed to amplify their voices and raise global awareness of these critical issues.

OUTCOME

The campaign included a compelling video with illustrations that drew attention and increased participation. By focusing on storytelling, the message became more impactful and shareable, helping to raise global awareness.

The campaign ran for 5 days and garnered over 200,000 views, with 90% of those coming from Instagram.