Case Study: She’s Interesting
Background
When Rashel came to us, her podcast had already been building momentum for a year. She had a strong vision, but she knew it was time to take the brand to the next level, one that could grow with her, inspire her audience, and fully reflect the mission behind her work.
Approach
Through a collaborative process, we created a brand evolution that balanced freshness with authenticity, ensuring her mission stayed at the center.
Process
Discovery – We explored Rashel’s values, vision, and goals for the brand.
Inspiration – We looked at brands she admires and styles she resonates with.
Visual Direction – We discussed colours and aesthetics she was drawn to.
Concepts – We presented three design options plus a bonus approach for perspective
Design Options
We explored multiple visual approaches to show how the brand could evolve while staying true to its core values.
The Results
Visual Identity: A refined logo, typography, and colour palette designed.
Messaging & Positioning: A clear, cohesive brand voice that resonates with the target audience.
Scalability & Application – A flexible brand that can adapt across platforms, ensuring consistency as the brand expands.
Design Package
We delivered a complete design package, including a fully designed wordmark, a monogram version, and comprehensive brand guidelines to ensure the brand remains consistent across all platforms.
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